Shady Rays, operated by S. Rays, Inc. and its affiliated entities, has established this Privacy Policy to explain how personal information is collected, used, stored, and shared. It applies whenever individuals engage with the company’s websites, mobile apps, digital platforms, physical stores, customer support channels, or third-party service providers. The policy covers all interactions, including purchases, service inquiries, promotional participation, employment applications, and other communications.
The company gathers various types of personal information. Basic identifying data such as name, email, phone number, mailing address, and account identifiers are collected, along with device and network information including IP addresses, cookies, web beacons, pixel tags, and mobile advertising identifiers. Activity data from websites, applications, and marketing interactions is also tracked, alongside commercial data like purchase history, store visits, and customer service records. Additionally, audio and visual recordings from customer service calls and in-store security systems, as well as insights and inferences derived from collected information, are included in the types of data handled.
Information is obtained in several ways. Users provide data directly when making purchases, contacting support, completing surveys, or participating in company programs. Data is also gathered automatically via online tracking tools during website visits, email engagements, and interactions with advertisements. Offline sources include recorded customer service calls and in-store monitoring. Social media interactions and contributions from third-party services, data analytics providers, and public sources further supplement the information collected.
Collected information serves multiple purposes. It enables order processing, transaction completion, product delivery, and account management. Customer service, inquiry responses, and issue resolution rely on this data. The information also supports marketing, personalization, product improvements, analytics, and targeted advertising. Security measures and fraud prevention systems use the data to identify and address malicious or unlawful activities. Additionally, collected information helps the company comply with legal requirements, maintain records, and manage corporate processes such as mergers, acquisitions, or other business transactions.
Personal information may be shared under specific circumstances. This includes with user consent, during business transfers, with affiliates or non-affiliated third-party providers that assist in operations, through social media integrations, or as required by law to protect rights and safety. The company’s online store is hosted by Shopify, which secures user information, including encrypted payment details, in accordance with industry standards.
Shady Rays employs commercially reasonable measures to safeguard personal information and retains it only as necessary for intended purposes or to meet legal obligations. Users can access, update, or delete their information, manage communication preferences, and control tracking technologies via browser settings. Global Privacy Control signals are recognized, and tools are provided for opting out of analytics tracking or interest-based advertising through organizations like the Digital Advertising Alliance and Network Advertising Initiative.
Region-specific notices provide additional rights for residents of California, Texas, Nevada, Washington, Connecticut, and users outside the United States. These notices outline options for accessing, correcting, or deleting data, as well as limits on sharing or sale of personal information. The company does not knowingly collect information from children under 13 and protects sensitive health data associated with prescription lens services. This Privacy Policy may be updated periodically, with changes posted on this page, and users may contact the company via sahsdyrayys@outlook.com or (851) 237-7854 for privacy-related questions or concerns.